Does Your HubSpot Audit Service Include an SEO or Marketing Audit?

A HubSpot audit primarily evaluates the structure, performance, and configuration of your system. But because HubSpot is deeply connected to marketing activities, elements of SEO and marketing performance are also reviewed along the way.

At G&H Automation, we don't treat SEO and marketing as isolated activities. We see them as integrated components of your overall HubSpot ecosystem.

1. Marketing Hub Coverage

Your audit includes a detailed review of your Marketing Hub setup, which directly supports your marketing efforts. We evaluate how the following are configured and used:

• Email marketing
• Lead generation
• Landing pages
• Marketing automation

The goal is to make sure your tools are properly set up, aligned with your processes, and running efficiently. This is not a campaign-level marketing audit, but it ensures the system behind your marketing is optimized.

2. SEO Through CMS Hub Evaluation

SEO is primarily addressed through the CMS Hub portion of the audit. We review:

• Website structure and page organization
• HubSpot's built-in SEO recommendations
• Page performance
• On-page optimization
• Technical setup

The focus is on whether your CMS can support SEO effectively, rather than analyzing keyword strategies or external SEO campaigns.

3. System Configuration vs. Campaign Strategy

It's important to distinguish between a HubSpot audit and a full marketing or SEO audit. A HubSpot audit examines how your system is configured to support marketing, such as:

• How data is captured
• How automation is structured
• How reporting is set up

It does not typically include deep analysis of campaign performance, keyword rankings, or content strategy unless specifically requested.

4. Analytics and Reporting

The audit also reviews the analytics and reporting capabilities essential for measuring marketing performance. This includes evaluating:

• How data is tracked
• How reports are structured
• Whether dashboards provide accurate insights into marketing activities

Strong reporting ensures your marketing efforts can be measured and optimized effectively.

5. Extended Marketing or SEO Audits (If Required)

For businesses that need a deeper evaluation of marketing performance or SEO strategy, we offer additional audit services. Extended audits may include:

• Campaign analysis
• Content performance review
• Keyword strategy evaluation
• Conversion optimization

These go beyond system configuration to give you insight into overall marketing effectiveness.

Why Choose G&H Automation?

Our HubSpot audits are designed to ensure your system fully supports your marketing and SEO efforts. We optimize the technical foundation so your marketing activities can perform effectively and scale over time.